Who doesn’t want better, faster SEO results? What if I told you there were 3 easy ways to drive fast SEO Results?
Here are the three easiest and quick ways to get SEO results as well as how to implement them in your marketing and content strategy.
Nope its not stuffing keywords, which you may have been thinking.
There’s more to it than that.
Let’s start with the basics and why you need to consider the role of SEO in your marketing plan.
Why Do You Need SEO Results In Your Marketing Plan?
Let’s start by defining why you need SEO. SEO is optimizing your website and content to perform in organic search.
It’s how your content gets noticed and read. It’s how companies rank on the first page of Google and other search engines.
- Google averages 100 billion searches queries a month
- 3.5 billion searches on Google are made every day
- The top 4 ranking sites results get 96% of clicks
- SEO driven leads average a 14.6% close rate; outbound leads average a 1.7% close rate
Consumers are using search engines every minute of every day. IF you want organic traffic driven by your customers intent, then you need to have your content ranking on search engines.
What Factors Drive the Best SEO Results?
If you think that SEO is a straight line, you are misguided, SEO isn’t exactly straightforward.
There isn’t one clear, easy way to scale to the top of Google’s list.
Google takes into consideration about 200 factors when ranking websites and website content.
And, Google’s been known to change its algorithm 500-600 times a year.
On top of this, not all ranking factors are equal. There are a few that have stood the test of time and remain the most effective way to increase your SEO efforts.
Search Quality Senior Strategist at Google, Andrey Lipattsev says that, the most critical factor “is quality, original content, and backlinks to your content and website.”
Let’s dig in:
1. Quality Original Content Drives SEO Results
It seems reasonable, doesn’t it?
The key is to be creating more quality, original content than your market competitors and making sure that your post is fully optimized.
Quality content not only attracts, but also retain and convert your target audience, and it gives you an advantage over your competitors and with search engines.
So How Do Get SEO Results
Start with assuring that your copy is original and unique on every page.
Stop duplicating existing content and start investing in original, unique content.
As Google noted in March:
“Important: The Lowest rating is appropriate if all or almost all of the MC (main content) on the page is copied with little or no time, effort, expertise, manual curation, or added value for users. Such pages should be rated Lowest, even if the page assigns credit for the content to another source.“ – Google Search Quality Evaluator Guidelines
Another element of successful content is long-form content. That’s especially important if you want to get fast SEO results.
True that Google stated that there is no minimum length to rank well on Google, and the focus should be on quality over quantity content.
Longer content gives you the ability to include long-tail, quality keywords giving Google more to work with.
Include facts, stats, and FAQ’s in your content. They help establish you and your company as an expert in your industry to your target audience and send a signal to Google that you can provide high-quality, well-researched, in-depth original content.
It’s critical to ensure all the elements on your page are optimized, that means images, schema, links, headings, titles, and meta tags.
Don’t neglect elements like images and tags
Content images, videos, and tags give you another valuable opportunity to include keywords.
By using keywords and linking to well-regarded websites with your anchor text, you are sending to Google what your content should rank for what.
How can you assure that your content is good enough to have the God’s at Google say yeah, let’s rank this page? There are several tools similar to Link-Assistant, which will run your content through their Ai and test factors from page length to keyword usage.
2. How to Build Links Through Quality Content for SEO Results
You need to review your backlink profile and monitor this. Backlinks are one of the quickest ways to rank on Google.
Backlinko’s study found the number of domains linking to a website page correlated with rankings more than any other factor.
Doubt this? Check out this video from Google.
Links from quality sources, (the keyword here is quality, not Private blog networks or spammy sites) Google sees as seals of approval and votes of confidence in your content.
That stated you don’t need to go overboard, often 8 backlinks will drive ranking.
Now Your Probably Wondering, How to Get SEO Results
The fastest way to drive traffic to your website is to actively promote your content.
Content is queen, and distribution is king as they say.
So, how do you do this>
Use social networks, email, and e-newsletter marketing, influencer marketing, answer questions on forums and link your content, use paid promotion activities.
If the content is useful, answers the searchers intent, is original and relevant, reputable sites are more likely to give you backlinks in their content as a source or anchor text.
Did you know that websites with an active blog average 97% more inbound links?
That’s why content marketing and distribution are critical to SEO success. And, yes it takes time and effort. However, the results are significant.
What other ways can you get backlinks to your content?
These tools aid in automating the outreach and link-building process. They identify relevant influencers, bloggers, and publishers, sending customized outreach emails and follow-up emails.
Unlinked mentions are another opportunity. This is where someone mentions you in their content and doesn’t link to it. These are found opportunities for backlinks.
How Do You Find Unlinked Mentions?
Do a Google search, enter your company name with “-site,” and see what turns up. Set up Google Alerts for your company and personal name.
Now that you’ve identified the unlinked mentions compose an email to those sites and asking them to add the missing link.
3. Yes, Techincal SEO Matters
Now to the technical side of SEO.
Technical SEO is what happens off the page on the backend of your website. Technical SEO helps search engines spiders crawl your site effectively and efficiently so it can be ranked.
Let’s cover a few of the essentials:
Technical SEO Can Drive Some SEO Results
The number one way to increase your SEO ranking is page speed. Yes, it’s a big deal.
If your site loads slowly, you’ll lose visitors and customers.
A Kissmetrics study found that people expect a site to load in 2 seconds or less – 40% and 47% will leave if it takes more than 3 seconds.
Those are harsh numbers, aren’t they?
Also, Google is well aware that users want fast loading sites, and if yours is slow loading, it will adversely affect your ranking.
Google, actually want to help you fix this and offers a tool to check your website speed: PageSpeed Insights.
PageSpeed Insight will score your site and anything less than 90, needs to be addressed.
The easiest way to fix the page speed issue is to contact your web development team and have them run the test on PageSpeed Insights. Your developers will know exactly what’s wrong and how to fix the problems identified.
Don’t Neglect Mobile
As a result, Google began mobile-first indexing.
“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results” – Google Webmaster Central Blog
Want to ensure that your customers and website visitors have a positive mobile experience? Read the Google announcement and get your web development team working on the mobile optimization of your site.
The Bane of Every Website: duplicate content
SEMrush says that 50% of analyzed content has duplicate content issues, is your content in this pool?
It’s not just words on the page or content; duplicate content ranges from duplicate title tags, meta descriptions, and so forth.
Google and other search engines often can’t determine which page should be ranked or where to direct backlinks.
Security Matters – Your Site Better have HTTPS Today
In case you missed it, Google announced sites that haven’t made the switch would suffer a hit in their search engine rank.
Reputation and Conversion Rate
You need to put as much focus on conversion rate optimization (CRO) and your site reputation – you need to pay attention to what other websites are saying about you online as you do SEO.
You want the right kind of traffic, not just traffic.
A bad reputation or disparaging comments another website will impact your site traffic as consumers are leery or see you as untrustworthy.
Spend the time to review your sites online reputation and reach out to anyone who raises questions about your products or services. The last thing you want is to spend the time, and energy optimizing your content, SEO work, and lose it all to negative comments that are unfounded.
Confirm that you are using Google Analytics to tracking your conversion rate optimization.
If you’re driving traffic to your site and it isn’t converting, it time to take another hard look at your website. Tools like heat maps can show you where you are losing visitors.
The Most Effective Way to Drive Traffic is to Improve Your SEO Results
Hopefully, this article will assist you with these simple steps to increase your SEO results fast.