Research Distribution Channels
We begin our research looking at referral sources in Google Analytics and monitoring keywords to discover what conversations are happening, where. Then we do a thorough review of what content is trending on the forums your audience is on.
Social media is a great place to share your content. In order to gain traction, you have to share content multiple times. We then take articles and repurpose then into infographics and short videos. Infographics are widely shared on social media and video is highly engaging. Video accounts for 80% of all internet traffic today.
Native advertising is paid content that matches a publication’s editorial standards while meeting the audience’s expectations. The content is useful, interesting, and highly targeted to a specific audience. Average brand recall with native ads is 2X more than the traditional web or banner ads.
Retargeting has been the most effective digital marketing tactic of the past decade, enabling brands to increase engagement with their campaigns simply by targeting audiences that have visited their websites before, signaling interest in the brand. We deploy retargeting in conjunction with native advertising to reinforce your brand at every opportunity. We have the ability to use a coupon to retarget with a sense of urgency adding a time limit on the CTA (24 hours)
How long does it take to see results?
You’ll see a slow uptake after the first two months, however, clients typically start to see real results after 6 months! We prefer to control The content sequence; this is based on who are you trying to reach your die-hard customers, or is the content targeted toward some of your wayward prospects? No matter who you are trying to reach, Outsell Digital Marketing can create a content experience that best fits the audience with our proprietary content sequencing. This allows you to best reach your customers wherever they in the sales funnel.
Can you track the ROI of Content Distribution?
Yes, each client has a customized dashboard that shows their data, the dashboard keeps everyone in the company on the same page. A data dashboard publicly displays all of your important data in real time, so every department has access to the information it needs to better collaborate. Our job is then to ensure that the data that is sent to your database are relevant, engaging and optimized so you can maximize the ROI.
How quickly can we get started?
We can design, create, test and distribute your content campaign within one week to ten days. We will need to add a tracking pixel to your website to track website traffic and set up the retargeting program. We also would like to target custom audience lists. One of biggest advancements in retargeting technology is the ability to upload a list of email addresses from your CRM and reach these specific people. The campaign is only ever as good as the data we have to work on. There is also testing to do, to make sure you are 100% happy before we go live. If you have a specific promotion you would like to push, don’t wait and contact us for a quotation and a test.