If you’re not producing content, you’re missing out on an opportunity
The customer journey begins with content
86% of buyers conduct non-branded search queries, according to research by GroupM
Customers read before they buy
11.4 pieces of content are consumed by the average person before making a purchasing decision, according to Forrester.
Content breeds credibility
95% of buyers consider content as trustworthy when evaluating a company and its offerings, according to DemandGen.
Content helps shape the customer experience
75% of consumers expect a consistent experience wherever they engage: website, social media, mobile, in person. Content creates a cohesive omnichannel experience.
Consumers put their trust in content
85% of consumers ignore paid ads and focus on organic search results. Non-promotional content builds audience trust
Content drives quality leads
74% companies indicate content marketing is increasing their marketing teams’ lead quality and quantity.
Content builds brand awareness and loyalty
71% of Consumers say that content strength accounts for how a brand performs on “improving personal well-being.” Customers are willing to pay more for meaningful brands
Content marketing results in cost-savings
Content is paid for when it is produced and continues to drive sales and leads. Content can drive steady traffic and conversions – without ongoing fees.