Content Marketing Strategy

Understand your audience like never before.
Personalize content marketing campaigns to high-value buyers.

Content Marketing Strategy as a Service

Content marketing is the most cost-effective and analytics-driven method for reaching new customers on their terms.

It’s about building an organic relationship with your audience, not pushing products and hyping your brand.

Every Outsell Digital customer’s content marketing strategy is customized from scratch, backed by performance metrics, competitor analyses and matched to your goals.

Marketing, at its core, is impossible without content. Every asset created should serve a very specific purpose within a larger campaign.

If it’s content, we create it.

If it’s digital, data-driven, we measure it.

Content Marketing Is A Necessary Aspect Of Your Marketing Plan Today

Customers want content, not ads.

Consumers can smell a sales pitch a mile away

71% of readers say they were turned off by content that seems like a sales pitch

People don’t want constant email promotions

40% of respondents want emails from brands to be more informative.

Ad blocking is the norm

615 million devices have installed ad blocker technology.
All generations, (67%) are installing ad blockers

Younger generations are anti-ads.

84% of millennials don’t trust traditional ads.

People want content from brands

84% of people expect brands to create content.

Ad spends often result in wasted money.

91% of total ad spend is viewed for less than a second; as a result, $38 billion in digital ad spend was wasted in 2017.

We specialize in providing high-Quality content for the automotive industry. Whatever your needs are, we can help!

What Is High-Quality Content?

SEO content is high-quality content. But beyond organic rankings, which depend on a number of factors outside content creation, there are key hallmarks of what we consider “quality.”

This dynamic is featured in our proprietary content mapping process, which ensures all assets are on brand, targeted to influential audiences and ready-made to resonate with consumers long after the first touch point.

High-quality content also means:

A consistent content experiences.
Topical, relevant additions to industry conversations.
Rich, visual media paired with optimized copy.
Appropriate linking structures.
Personalized assets.
Audience segmentation of site visitors, influencers and decision-makers.
Logical, actionable takeaways.
Social shareability.
Mobile-friendliness.
Interactive user experience and clean user interface.
Credible, authoritative information that adds value.

Our quality standards apply also in terms of service, technical expertise, and advice.
Our dedicated employees are happy to assist you with know-how and experience in your daily business.

Why Content Marketing Works

If you’re not producing content, you’re missing out on an opportunity

 

 

The customer journey begins with content

86% of buyers conduct non-branded search queries, according to research by GroupM

Customers read before they buy

11.4 pieces of content are consumed by the average person before making a purchasing decision, according to Forrester.

Content breeds credibility

95% of buyers consider content as trustworthy when evaluating a company and its offerings, according to DemandGen.

Content helps shape the customer experience

75% of consumers expect a consistent experience wherever they engage: website, social media, mobile, in person. Content creates a cohesive omnichannel experience.

Consumers put their trust in content

85% of consumers ignore paid ads and focus on organic search results. Non-promotional content builds audience trust

Content drives quality leads

74% companies indicate content marketing is increasing their marketing teams’ lead quality and quantity.

Content builds brand awareness and loyalty

71% of Consumers say that content strength accounts for how a brand performs on “improving personal well-being.” Customers are willing to pay more for meaningful brands

Content marketing results in cost-savings

Content is paid for when it is produced and continues to drive sales and leads. Content can drive steady traffic and conversions – without ongoing fees.

Are You Ready To Engage with Your Consumers?

Give Your Customers What They Want And Are Searching For

Your content should hit home with customers, providing them with useful information. Maybe it’s a relevant how-to piece or a blog describing a product update/improvement or an article on the worst city intersections. Your content should help encourage engagement and brand loyalty.

Provide Value

Share valuable information, not sales talk that only promotes your business. Your customers will see right through you and begin to see your brand as disingenuous.

Retention is all about encouraging engagement and loyalty. Target your ideal audience with personalized content, an important part of your overall marketing plan.

Publish Content Regularly

This can be weekly, biweekly or whatever works best for your business. The point is to keep the content flowing and have customers check back for more after they see your initial piece. Repurpose your content into short educational videos and infographics for social media and for newsletters.

Content Amplification

“Content is king, distribution is queen, and she wears the pants.” To help get your content out to the masses Outsell Digital amplifies content to drive website traffic and leads. You need great, engaging content to attract customers, or the content is just gathering dust on your site.

Let's Discuss Your Content Goals

High-quality custom content
Consistent publishing schedules
Premium customer support