Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. And a subscriber list of your business relationships is one very valuable asset for your business.
So what are the top 7 benefits of an e-newsletter for your company? Here are the top ten benefits of e-newsletters:
Benefit #1: An E-Newsletter enhances your company’s reputation and increases lead generation.
Benefit #2: An E-Newsletter increases the lifetime value of your clients.
Benefit #3: An E-Newsletter is a very cost-efficient and cost-effective communication channel with your clients.
Benefit #4: An E-Newsletter leverages your marketing efforts.
Benefit #5: An E-Newsletter provides instantaneous trackable results.
Benefit #6: An E-Newsletter opens the opportunity for your clients to easily and immediately interact with you and for you to promote dialog with your customers and potential customers.
Benefit # 7: An E-Newsletter provides a higher response rate because it is being sent to a receptive audience.