Think of your sales and marketing strategy like a football game. Your goal is to integrate your digital Marketing campaigns.
Coaches, scouts, trainers, offense, and defense must work in a coordinated effort to move the ball down the field to score and limit the opposing team’s opportunity.
The same goes for successful businesses.
Internet marketing and sales strategies often are disconnected or treated as independent functions.
There is no coordination on both sides of the field, from offense to defense, from training to nutrition.
What happens with one of your digital programs is leveraged by another.
This is particularly true when driving foot traffic to your business.
As an example, automotive dealers and repair shops can leverage different aspects of the Outsell Digital Content Marketing programs.
Every time someone clicks on your ads, they also are directed to landing pages with relevant content–such as new vehicle information or auto repair services.
Customers can print coupons explicitly designed for your ad campaign.
And they can schedule services directly from digital coupons–allowing you to capture new customers and new email addresses.
You also may encourage site visitors to submit their email addresses for future offers and utilize lead generation tactics.
Your email list grows. Your prospects grow. And your revenue increases.
Establishing a list building process pays regular dividends–you reap the rewards on every future email campaign.
As a result, your email list can be mined for gold by extracting targeted sublists and segmented to buyer characteristics and where they are in the purchase funnel.
As an example, you may want to send an email buyback offer to customers who own an SUV that’s 5 years old, or perhaps you want to promote a tire special to customers with more than 40,000 miles on their vehicle or organize a community event that engages your email list on a common goal.
Allow integrated e-marketing programs to score for your business. As they say on the football field, work both sides of the ball and maximize the opportunity.
If you follow the steps outlined above, in no time you will build an email list that turns readers into buyers.
If you want assistance with conversion rate optimization, content marketing, inbound marketing or social media, please contact us, we are happy to help.