Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral.

They take deep data and present it in a visual shorthand.

“Infographics” is one efficient way of combining the best of text, images, and design to represent complex data that tells a story that begs to be shared.

Infographics really do work, possibly because 65% of people are visual learners.

Infographic publishing has been one of the most powerful social media marketing strategies.

For infographics to be effective, you need actionable tips, not outdated theories, if you want to build a successful online business.

Below are the 9 Critical Elements of Creating Infographics that Drive Engagement

1. Compelling and Attractive
There is one thing that we’ve discovered while blogging is that people love facts, figures, and statistics. Add some compelling images and graphics and …”voila“, you have addictive content!

2. Easily Scanned and Viewed
Human beings are highly visual and because 90% of the information that comes to the brain is visual you need to tap into that “optic nerve”

3. Viral Capabilities
Due to infographics attractiveness, the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

4. Portable (Embeddable)
When designing, developing and publishing an infographic the code to put it on a WordPress blog or website is provided as an embed code. This then creates an automatic link from their site to yours.

5. Worldwide Coverage
In a world where online publishing is now visible globally at the push of a button, infographics can provide global coverage that local print media could never do.

6. Brand Awareness
Creating an infographic that is embedded with your logo and brand displayed is a powerful means of creating a greater “Brand Awareness”

7. Increases Traffic
An infographic that is linked and compelling by its nature will drive traffic to your website band blog as people “share” and “click”

8. Benefits Search Engine Optimisation
The viral nature of the infographic medium makes people link to your site and Google will index your website higher due to Google’s “Page Rank” algorithm. This increases the importance that search engines pace on your site.

9. Shows an Expert understanding of a Subject
The research required to create an infographic will display your knowledge and position you as an expert on your category or topic.

The challenge with infographics is creating them and the infographic creator can go a long way towards your success.

6 Element Infographic

You supply the article and the text for the elements of the infographic

9 Elements Infographics

You supply the article and the text for the elements of the infographic

12 Element Infographic

You supply the article and the text for the elements of the infographic