With the advent of Facebook privacy and data issues, GDPR requirements in the EU and sales organizations have long complained about the ineffectiveness of generic emails.
E-newsletters are cost-effective to communicate with your entire customer and prospect base. They’re the ideal lead-nurturing vehicle.
E-newsletters have a high ROI. With just one new customer, your client’s entire e-newsletter campaign can be paid for within a few minutes of pressing “Send.”
E-newsletters open up a two-way dialogue with prospects and customers both past and present. E-newsletters get 4-10 times the response rate compared to stand-alone email blasts, according to SilverPop/DemandGen Report. For your clients, this is invaluable. Not only will they be creating a relationship with their readers, but they can also ask what’s on their mind to find out what they’re most likely to purchase.
E-newsletters position you as experts in your industry. People buy more from experts they know, like, and trust. A regular e-newsletter will make readers view you as a valuable expert.
E-newsletters are forwardable and linkable, so it’s easy for readers to share and spread the word about your business. This increases word-of-mouth advertising and exposure to your client’s business.
E-newsletter content is multipurpose. The content written for your e-newsletter can be used in a lot of different places like social media, blog posts, trade publications, and more. The more places you use the content, the higher the return on the investment.
Today, consumers are ad agnostic, and Facebook has seen a drop off in sign-in by users, and recent evidence suggests that not only is the email newsletter (eNewsletter) alive and well, but it also increases conversion rates and increases sales.
E-newsletters don’t require any hard-sell copywriting. You’ll mainly write pure content because the goal of the e-newsletter is simply to stay in touch with and build relationships with current, past, and potential clients.
And, interested, engaged people are the ones who will hire your business or service, so the content should be entertaining and engaging with stories and metaphors.
Basic advice works best at reaching the readers.
We know how to create revenue-generating, audience-focused email content that promotes your message to your specific audience and encourages action.
Email and e-Newsletter copy is an investment, and if you’re ready to nurture leads, warm up your audience and gain more customers, and if you want professional email copywriting that can accomplish these goals, then we’re an excellent fit for you.
Boost campaign traffic by as much as 1000%. Every click from each custom created e-newsletter goes right to your website: not a microsite or third-party site.
We take a different approach to e-newsletters; we believe that they need to bring value to the reader, not fluff.
That has substance and drives conversions.
We have a clear focus, to educate and build relationships and trust with your customers and prospective customers.
Did you know? According to Experian, transactional emails gain 8x more clicks and reads than any other kind of email and can produce 6x more the amount of revenue.
Personalized email copy can improve click-through rates by an entire 14%, and conversions by another 10% (Aberdeen).
Those are some fantastic reasons to invest in great email content to your list and turn your CRM data into a profitable e-newsletter.
Our hand-selected team of marketing experts will be assigned to your email copywriting project, and if we’re not 100% there with the first draft, just ask for a free revision, and we’ll tailor the copy until it’s perfect.
Every issue will include:
- Journalist quality articles
- Book a service appointment application
- Dealer created content (if desired)
- Mobile friendly
And special coding assures that your custom campaigns look spectacular when they arrive.
Turn your newsletter into conversions with E-Coupons:
The Outsell Digital Coupon Engine fuels sales for your service, parts, tires, and accessories.
Outsell Digital manages all coupons for your dealership. The coupons are integrated with content in the Outsell Digital e-newsletter program. This one-two punch dramatically increases traffic to your website and brick-and-mortar location.
Customers can send their electronic coupons directly to your parts and service advisors. They also can send them to friends at the click of a button.
Our package includes uploading your database and sending and monitoring the e-Newsletter to your subscribers. We will manage the email list for you and work to grow the list to its maximum potential.