SEO Elements Required to Rank Any Page on Google
SEO isn’t easy, nor is it overly difficult. It does take an investment in time and effort. However, when it is done right, the rewads can be rewarding.
Below is a quick reference list of SEO elements, facts and tips to rank any page on Google or any other search engines.
SEO Facts of URLs
Dashes are the best practice and avoid underscores or no space
Best practices are that the shorter the URL, the better
According to Google, directories and subdomains are okay.
Avoid duplicate content, even if you are using multiple URLs with the same content.
Don’t use tagged URLs for tracking this will create duplicate URL issues.
Facts About Page Title
All page title needs to be under 70 characters
Google will look to see if you are using the keyword is in the page title
Page titles that are longer than 70 characters you will get a … and cut off.
Facts about Meta Descriptions and how They Impact SEO
Meta descriptions should be no longer than 160 characters
Often, Google will use text other than what you have written in the meta description for the listing in SERPs
Kogle does not feature meta descriptions in a rich snippet
Meta descriptions are not a ranking factor; they do impact the click-through rate (CTR) of content.
The higher the CTR of your content, the higher it ranks
Keywords in the meta description if they are in the search query of the searcher, they will be highlighted in the search results
Meta Keywords Facts
Stuffing keywords can and will hurt you
Meta keywords do not help search rankings; they literally can do more harm than good if you go overboard.
The Google news meta keywords do help search rankings for Google news
The best practice to have 2 to 6 meta keywords per page
SEO Facts of H1
The h1 should hold the main keyword for the page and be used with other words outside of the main keyword, ideally to form a sentence
Heading Tags Facts
Subheading tags help readers jump to the content they are looking for and are used to reinforce the overall theme of the page.
The higher quality content has a better chance of getting ranked
Content should interlink similar to a hub and spoke to other relevant content using anchor text
Content should focus on the keywords you would like that content to rank for
Content should NOT be stuffed with keywords
Optimize images for the keywords of the page to gain the benefit of Google image searches.
Image URLs should be optimized
Image link titles should be optimized
Image alt tags should be optimized
SEO Facts of Sitemaps
Your website should have an HTML sitemap
Your website should have an XML sitemap
Does your mobile site have a different URL structure from your website? If so, you should have a mobile sitemap.
If you publish mews regularly, you should have a news sitemap
If you have enough videos on your site, you should have a video sitemap
Is your media file loaded with images? If so, you should have an image sitemap
You should have a robots.txt file
You should block areas you want private with your robots.txt file or meta robots
Rich Snippets Facts
You should use rich snippets whenever possible
Rel Author SEO Facts
You should use rel=author if possible
rel=author can increase CTR
Search Engine Facts of Share Buttons
Add share buttons to your website to easily build backlinks
Share buttons help your content get more exposure and make it easy for the reader to share your content.
The most popular share buttons are Facebook, Twitter, Google+, Pinterest, Linkedin, and StumbleUpon.
Social shares are now a ranking factor for Google
Blogging SEO Facts
A blog is an easy way to add fresh content to a website
A blog post can rank for longtail keywords
Blogs can improve internal linking
Google + SEO Facts
By adding a Google+ badge to your site, this will appear in search results
If you get a +1 on your website, your website will appear higher in search results for people in the network of the user who +1 your page.
If you get a +1 on a YouTube video, your YouTube video will appear on the home page of YouTube for people in the network of the user who +1 your page.
The more circles your Google + profile is added to the higher the authority
Robots Tags Facts
Meta robots tags allow you to tell Google whether or not to index content or follow links on a page
There is also an x-robots HTTP header that serves the same purpose
Technologies with Issues SEO Facts
Google can have issues indexing flash
Google can have problems indexing Ajax
Apps cannot be indexed on mobile phones unless they are made available in other ways
Multilingual Websites Facts
The URL structure of a multilingual website can be designed in several ways.
Every multilingual website needs a multilingual sitemap
Use user agent detection to deliver the correct location
Add hyperlinks for other languages on your site
You can specify a region in webmaster tools, not a language
Mobile SEO Facts
Responsive design is the best option for SEO
One URL structure helps consolidate external links
Google prefers responsive designs of mobile site. However, they are open to many different mobile site options
Absolute Links SEO Facts
If someone copied your HTML, absolute links could get you links back to your site
Absolute links are preferred for rel=canonical