To communicate personalized and timely marketing messages to a targeted audience, to support new sales and gather insightful analytics
To create a Come Back for Service-themed mobile campaign for loyal customers, showcasing playful and memorable features with clear calls to action
42.5% Click-Through Rate; 4,600% ROI
Cleaned Up Customer Database and Customer behavior analytics
Service sales increased by $81,030 from 438 customers who had not used the service department of the dealership in two or more years. Average ticket was $185.00. Email Database increased with over 200 new prospects
The Honda dealership recognized the need to adapt to the digital era and communicate with their customers and prospects in a more personalized and effective way. This is where Outsell Digital helped, by executing a series of Rich SMS campaigns (among other services) to drive more sales and enhance the dealerships brand online.
Communicating personalized, relevant offers to the audience was crucial to supporting the Honda Dealership Service Department sales. Outsell Digital was responsible for the design, preparation, distribution, and analysis of the Rich SMS campaign.
Our objective was to create a campaign with a service-themed offering which supported the business to drive more inquiries for service. The campaign showcased different features such as calls to action, service special offers, real-time countdowns, geolocation and more.
The Rich SMS was sent on a Friday afternoon, an optimal time for their audience. A/B testing was carried out with CTAs to enable us to provide valuable insight on which CTAs performed best and use this behavior analysis to influence future mobile campaigns.
The campaign was sent to 4933 contacts. On top of the initial 42.5% click-through rate, 114 in-app clicks were generated, including Inquire now, Book a test drive, Message us and Call us. The digital scratch card revealed a gift of a discount on a future service offering for loyal customers and was clearly a hit, it made the offering playful and memorable.
The interest generated via the mobile campaign brought clients to the dealership and influenced new sales which resulted in a 4,600% return on investment.
Service sales increased by $81,030 from 438 customers who had not used the service department of the dealership in two or more years. Average ticket was $185.00. The dealership email database increased with over 200 new prospects
On top of the ROI, the campaign brought other benefits: it helped us clean up the database, it also helped us identify key areas for improvement on the website and landing page, thanks to the analytics gathered.