Understanding your business
Every single campaign starts with understanding you, your business, what you offer and your customer base. Once we have understand this we will look to align on the key metrics to measure the success of a mobile campaign.
Do you have a specific promotion or offer at the moment? Great! Rich SMS is the perfect medium in which to engage your customers, to tell them about it. We can follow your specific brief or provide you with creative ideas from our wealth of experience.
This is where our team of designers and copywriters take control. Based on the outcome(s) to achieve (auto or service promotion, client survey, increase traffic, etc.), we will design a campaign which will provide a great experience for your customers.
We run several tests so you can see exactly what the users will see prior to going live. This is an opportunity for you not only to see the design but check the links, features etc. With SMS often read within 3 minutes of being received, you can bet the results will come in rapidly.
Data & Analysis
We gather not only the usual standard statistics (click rate etc.) but also measure the user behavior, where people spent their time engaging most etc. This means that we will be able to understand what worked & what didn’t.
How does the FTC regulations impact my Rich SMS campaigns?
FTC regulations will impact your ability to execute campaigns such as this as you will need to make sure that every single person you send a message to has provided you with their consent to receiving SMS. This being said, now is the best time to request consent from your customer base. Our campaigns can incorporate opt-in, Rich SMS is often the most effective and quickest way to get responses from your customers, so why wait, let’s get started today!
How many contacts do I need to have successful Rich SMS campaign?
The real question about your database is not really “how big” but rather “how qualified” or “how segmented”. It is better to have 5000 contacts who are your typical audience than a database of 20000 contacts including unrelated personas to whom your product is not (and will never be) relevant. Our job is then to ensure that the messages that are sent to your database are relevant, engaging and optimized so you can maximize the ROI.
How quickly can we get started?
We can design, test and send your first Rich SMS campaign within one week to ten days. However, we need at least 1-month notice to make this happen, this is due to the data and the importance of accuracy and segmentation. The campaign is only ever as good as the data we have to work on. There is also testing to do, to make sure you are 100% happy before we go live. If you have a specific promotion you would like to push, don’t wait and contact us for a quotation and a mock test.