SMS Marketing

Personalize & Enhance The Digital Experience

Rich SMS takes SMS Marketing to the next level, providing visual content accessible from your SMS (text) inbox, through a shortened unique URL. It is the perfect medium for sending personalized, engaging and memorable marketing messages.

We design, test, distribute and analyze these mobile marketing campaigns, we take care of the end-to-end process, helping you achieve two main outcomes. To enrich the user experience via content, interactive features, and effective CTAs; and to gain valuable insight into your customers’ behavior and allow you to make informed decisions based on data.

The possibilities are endless…

Events

Relational campaigns

Client satisfaction surveys

Promotional campaigns

mNewsletters

Last minute offers

Our Process

Understanding your business

Every single campaign starts with understanding you, your business, what you offer and your customer base. Once we have understand this we will look to align on the key metrics to measure the success of a mobile campaign.

The Brief

Do you have a specific promotion or offer at the moment? Great! Rich SMS is the perfect medium in which to engage your customers, to tell them about it. We can follow your specific brief or provide you with creative ideas from our wealth of experience.

Campaign Design

This is where our team of designers and copywriters take control. Based on the outcome(s) to achieve (auto or service promotion, client survey, increase traffic, etc.), we will design a campaign which will provide a great experience for your customers.

Sign-off

We run several tests so you can see exactly what the users will see prior to going live. This is an opportunity for you not only to see the design but check the links, features etc. With SMS often read within 3 minutes of being received, you can bet the results will come in rapidly.

Data & Analysis

We gather not only the usual standard statistics (click rate etc.) but also measure the user behavior, where people spent their time engaging most etc. This means that we will be able to understand what worked & what didn’t.

FAQs
Your questions answered.

How does the FTC regulations impact my Rich SMS campaigns?

FTC regulations will impact your ability to execute campaigns such as this as you will need to make sure that every single person you send a message to has provided you with their consent to receiving SMS. This being said, now is the best time to request consent from your customer base. Our campaigns can incorporate opt-in, Rich SMS is often the most effective and quickest way to get responses from your customers, so why wait, let’s get started today!

How many contacts do I need to have successful Rich SMS campaign?

The real question about your database is not really “how big” but rather “how qualified” or “how segmented”. It is better to have 5000 contacts who are your typical audience than a database of 20000 contacts including unrelated personas to whom your product is not (and will never be) relevant. Our job is then to ensure that the messages that are sent to your database are relevant, engaging and optimized so you can maximize the ROI.

How quickly can we get started?

We can design, test and send your first Rich SMS campaign within one week to ten days. However, we need at least 1-month notice to make this happen, this is due to the data and the importance of accuracy and segmentation. The campaign is only ever as good as the data we have to work on. There is also testing to do, to make sure you are 100% happy before we go live. If you have a specific promotion you would like to push, don’t wait and contact us for a quotation and a mock test.

Articles which may interest you:

6 Reasons Why You Should Consider Rich SMS

By 2020, over 48.7 million consumers will have opted-in to receive SMS text messages from businesses?

The power of SMS messaging is increasing daily and make SMS one of the fastest growing marketing channels.

In a competitor heavy industry, how can you possibly differentiate yourself? Simply through implementing Rich SMS into your mobile marketing strategy.

What Is Rich SMS Marketing and Why You Need to Use It

ven if you’re a new business or a third generation family business or new to the field of marketing you’ve probably heard of SMS marketing before. But what about Rich SMS Marketing?

Is it new to you? If so, let’s define what SMS is:

Rich SMS, also known as Rich Media Text or Rich Media Messaging, is simply an SMS with rich multimedia content.

It takes SMS Marketing (text messaging) to the next level, utilizing visual content accessible from your SMS (text) inbox through a shortened unique URL in the SMS message.

9 Common Mistakes Car Dealerships Make with Social Media Management

When it comes to car shopping today, social media sites are a significant influencer in a car buyer’s decision making journey.

With more and more consumers turning to social, the automotive industry needs to get fully engaged with social selling.

In fact, 84% of all car shoppers are on Facebook with 24% of these consumers used Facebook as a resource for making their vehicle purchases.