If you want to get your audience’s attention, a video is one of the most powerful ways to do it. People are far more willing to give you their attention with an engaging video. It increases the duration that a person spends on your web page
The combination of visuals and sounds evokes emotion, feelings and a better understanding of the product or service offering. Research shows that 64% of people say they are more likely to buy a product online after watching a video about it.
Your audience is already aware that producing a video is not easy and not cheap. People respond to this and are more willing to give you their time. It is reported that video drives 200-300% more unique monthly site visits.
Studies have shown that 65% of the population are visual learners, and another 30% are auditory learners. The best way to engage with the majority of the population is through video, which covers both these types of learners.
How do you measure the success of a video?
The last thing we would do is produce a video without first aligning on the measure of success. Depending on the video, the purpose and desired outcomes, the measures of success can include: number of views on YouTube, number of likes on Facebook, revenue generated (increased sales or test drive inquiries and sales).
There is a video, I like, can you make something similar?
We should be able to or something similar. We observe all copyright and trademark laws, so we may have to make a few modifications. We can produce any type of animated, image or within reason action video. A video brief is always a good thing. Show us a few examples of what you like that we can use this as a basis to work from.
Do you use templates?
Normally no, we build most of our videos from the ground up. Our videos are custom-made to meet customer requirements. We have the ability to use a template if this will suit your needs.